| | 1 | = Start with Why |
| | 2 | **Author: Simon Sinek**[[br]]Jan 29 2017 |
| | 3 | [[Image(htdocs:images/books/start-with-why.jpg, align=center, nolink)]] |
| | 4 | |
| | 5 | [[PageOutline(2-5, Contents, inline, unnumbered)]] |
| | 6 | |
| | 7 | === Verdict: **Avoid** |
| | 8 | What should've been a 5 page essay is a 250 page book with lots of redundant information generously smeared with Apple fanboy-ism. You might want to watch his [http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action TED Talk] instead - you'll waste considerably less time. |
| | 9 | |
| | 10 | === The Good (sort of): Watch the [http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action 18 Min TED Talk] instead. |
| | 11 | * Focus on 1 point: Successful companies are clear about their core purpose (other than making money); the ones that aren't or deviate from / lose sight of this core purpose fail / die. |
| | 12 | |
| | 13 | === The Bad |
| | 14 | * Is it a Circle, Bullhorn or Cone? Why is it "Golden"? |
| | 15 | * The contradictions: Apple's success comes from innovation, but !TiVo which also innovated failed because //<vague reasons>//. |
| | 16 | * States the obvious: a company needs to have a mission which derives from the vision of its leaders - in his examples, he talks about only 1 leader per company, which is not how most of us have experienced it in the real world. |
| | 17 | |
| | 18 | === The Ugly |
| | 19 | * I can't get back the 5 hours I spent on this. |
| | 20 | * Apple worship. |
| | 21 | * Reaching quite a bit to draw parallels between Golden { Circle / Bullhorn / Cone } to well-known Golden Ratio - sorry, they are **no** similarities. |
| | 22 | * Playing amateur neuro-scientist linking Golden { Circle / Bullhorn / Cone } parts to human brain function - falls flat on its face. |
